E-Liquids & Vape Juice in the UK

There are two main types of nicotine used in e-liquids: nicotine salts and freebase nicotine.

Nicotine salts are designed to deliver nicotine more smoothly, with a softer throat hit and faster absorption. This makes them a popular choice for heavier smokers and vapers who prefer higher nicotine strengths without harshness.

Freebase nicotine provides a more noticeable throat hit and is typically used at lower nicotine levels. It’s commonly favoured by vapers using more powerful devices or those who enjoy a stronger sensation when inhaling.

E-liquids are available in a range of nicotine strengths, with a legal maximum of 20mg, in line with UK TPD (Tobacco Products Directive) regulations.

This variety ensures there’s a suitable option for every vaper - whether you prefer a lighter nicotine presence or need a stronger level to manage cravings. Within these limits, it’s easy to find a strength that matches your vaping style and experience level.

Yes - vaping without nicotine is completely possible and a popular choice for many vapers.

While new vapers often start with nicotine to help curb cravings, many gradually move to nicotine-free e-liquids over time. These allow you to continue enjoying flavours and vapour without nicotine, whether you’re reducing dependency or simply vaping for taste.

Nicotine-free vape options are widely available, making it easy to enjoy vaping without nicotine whenever you choose.

Vegetable Glycerine, commonly referred to as VG, is a key ingredient in vape juice and is best known for its thick consistency and ability to produce dense vapour clouds.

Derived from vegetable oils, VG is odourless and mildly sweet in taste. It helps soften the throat hit of e-liquids while enhancing vapour production, making it a popular choice for vapers who enjoy smooth, flavourful inhales.

VG is most commonly found in high-VG e-liquids, which are especially suited to direct-to-lung (DTL) vaping and sub-ohm devices. Because it is less harsh than Propylene Glycol, VG is often preferred by vapers who are sensitive to throat irritation.

The ratio of VG to PG in an e-liquid plays a major role in how it performs and feels when vaping.

A 70/30 VG/PG blend is popular with sub-ohm vapers, offering thicker vapour clouds and a smoother inhale. This ratio is ideal for more powerful devices designed for higher vapour production.

A 50/50 VG/PG blend, on the other hand, provides a balanced experience with moderate vapour, strong flavour delivery, and efficient wicking. It’s well suited to pod systems and standard vaping setups.

By choosing the right VG/PG ratio, vapers can tailor their experience based on vapour production, throat hit, and device compatibility.

Flavour in vape juice is created using a blend of food-grade flavourings, made up of both natural and artificial ingredients. These flavour concentrates are typically mixed with Propylene Glycol (PG), which acts as a carrier to evenly distribute flavour throughout the e-liquid.

This process ensures a consistent, well-balanced taste with every puff. By combining natural extracts with carefully developed synthetic flavours, manufacturers can create a huge variety of profiles - from bright, authentic fruit flavours to rich desserts and smooth, creamy blends.

Flavour preference is always personal, but certain profiles remain consistently popular with vapers.

Many customers favour fruity and menthol flavours, with options like blueberry, watermelon, and pineapple ice ranking highly - particularly among disposable-style vape juices. These flavours offer a refreshing, easy-to-enjoy vape that suits all-day use.

Dessert flavours such as vanilla custard and caramel are also popular, alongside drink-inspired blends like coffee, cola, and energy drink flavours. With such a wide selection available, vape juice offers something to suit every palate.

Whether you prefer something cool and refreshing, sweet and indulgent, or rich and bold, there’s a flavour out there to match your taste

Yes - mixing e-liquid flavours is absolutely possible and can be a fun way to create your own unique combinations.

For the best results, it’s important to avoid mixing different nicotine types or strengths, as this can affect flavour balance and nicotine delivery. Sticking to the same nicotine type helps maintain a consistent experience.

It’s also recommended to mix similar flavour profiles, such as fruit with fruit or dessert with dessert. This helps create a smoother, more enjoyable blend without clashing tastes.

Experimenting with flavours is a great way to discover new favourites and tailor your vaping experience to suit your preferences.

Freebase nicotine e-liquids use nicotine in its purest form, delivering a more pronounced throat hit compared to nicotine salts.

These e-liquids are well suited to vapers who enjoy a sensation closer to traditional smoking and are commonly used with medium to high-wattage devices. Freebase nicotine is absorbed more gradually by the body, making it a popular choice for vapers who prefer to vape more consistently throughout the day.

Freebase nicotine vape juices are available in a broad range of strengths, typically starting at 3mg and going up to 18mg, depending on the blend.

This flexibility allows vapers to fine-tune their nicotine intake to match their habits and preferences. Whether you’re aiming to reduce nicotine gradually or need a stronger option to manage cravings, there’s a freebase strength to suit your needs.

Like nicotine salt e-liquids, freebase nicotine vape juices are sold in 10ml bottles to comply with UK TPD regulations.

These regulations limit the size of nicotine-containing vape liquid bottles to help promote safe usage and support better control over nicotine consumption. This is particularly important with freebase nicotine, which delivers a more noticeable throat hit.

Nicotine salt e-liquids are designed to deliver a smoother throat hit and faster nicotine absorption compared to traditional freebase nicotine.

Because they remain smooth even at higher strengths, nic salts are a popular choice for vapers transitioning from smoking. They provide effective nicotine satisfaction without the harshness often associated with stronger freebase e-liquids.

Nicotine salts perform best in lower-wattage devices, such as pod systems and starter kits. They’re especially suited to vapers who take fewer puffs but want quicker, more noticeable nicotine satisfaction.

Why Do Nicotine Salt E-Liquids Come in 10ml Bottles?

Nicotine salt e-liquids are sold in 10ml bottles to comply with UK TPD regulations, which restrict nicotine-containing vape liquids to a maximum bottle size of 10ml.

This regulation is designed to promote safe use and limit nicotine exposure — particularly important with nicotine salts, which deliver nicotine more efficiently and at higher concentrations.

Nicotine salt e-liquids are available in a range of strengths, typically from 5mg up to 20mg, in line with UK TPD regulations.

This wide selection allows vapers to choose a strength that closely matches their smoking history or current vaping needs. Even at higher nicotine levels, nic salts remain smooth and comfortable to vape, making them ideal for those who require stronger nicotine without irritation.

Nicotine salt e-liquids are sold in 10ml bottles to comply with UK TPD regulations, which restrict nicotine-containing vape liquids to a maximum bottle size of 10ml.

This regulation is designed to promote safe use and limit nicotine exposure — particularly important with nicotine salts, which deliver nicotine more efficiently and at higher concentrations.

Shortfill e-liquids are large bottles of nicotine-free vape juice, typically available in sizes ranging from 40ml up to 200ml.

These bottles are intentionally not filled to the top, leaving space to add nicotine shots if desired. This allows vapers to customise the nicotine strength of their e-liquid while enjoying larger volumes of their favourite flavours.

Shortfills are especially popular in the UK and other regions with strict nicotine regulations, offering a convenient and cost-effective way to vape larger quantities without sacrificing control over nicotine intake.

Nicotine shot e-liquids, often called nic shots, are small bottles of concentrated nicotine designed to be added to shortfill e-liquids.

Sold in 10ml bottles, nic shots make it easy to create a personalised nicotine strength within a larger bottle of vape juice. This approach complies with TPD regulations, which limit nicotine-containing e-liquids to 10ml bottles.

Nicotine shots give vapers the flexibility to tailor their vape exactly to their needs while benefiting from the value and convenience of larger shortfill bottles.

We know that many vapers, especially those just getting started, want quality vape juice without overspending. Whether you’re working to a budget or simply want great value, there are plenty of affordable options available.

At Total Vapour, our 10ml e-liquids are available in a wide range of flavours, with prices starting from just £1. This makes it easy to try different flavour profiles and find what suits you best without committing to a large upfront cost.

From fresh fruit blends to classic favourites, there’s something to suit every taste and budget.

If you enjoyed the flavour of disposable vapes and want to recreate it with a refillable pod kit, bar salt e-liquids are the best choice. These are specifically designed to replicate popular disposable flavour profiles.

For the closest experience:

• Use a 1.2Ω coil

• Set your device between 10–13 watts

This setup delivers a smooth inhale and strong flavour, closely matching the draw and taste of disposable vapes while offering better value and less waste.

Some flavour profiles consistently stand out among UK vapers, particularly those found in bar salt e-liquids.

Flavours like blue razz lemonade, strawberry cherry raspberry, and watermelon ice remain firm favourites thanks to their bold, refreshing taste. These blends are especially popular with vapers who previously enjoyed the convenience and flavour intensity of disposables.

That said, flavour is always personal, and part of the fun of vaping is discovering what works best for you.

A good vape liquid comes down to balance. The best e-liquids combine well-developed flavour with the right nicotine strength to create a smooth, satisfying vape.

Whether you prefer something bold and intense or light and subtle, a quality vape juice should deliver consistent flavour and comfort with every puff, tailored to your personal preferences and device.

When it comes to popular vape juice brands, Elf Bar – ELFLIQ, ELUX, and Bar Juice are often at the top of the list, thanks to their authentic disposable-style flavours and smooth nicotine delivery.

However, it’s far from the only brand our customers enjoy. Many vapers also regularly choose Pure Mist and Vampire Vape, both known for bold flavours and consistent quality.

Each of these brands offers a strong range of well-crafted e-liquids, giving vapers plenty of choice when it comes to finding a reliable all-day vape.

Proper storage helps keep your vape juice tasting fresh and performing as intended. Storing e-liquids without care can lead to a noticeable drop in flavour quality over time.

We recommend keeping your vape liquids sealed and stored in a drawer or cupboard, away from direct sunlight. Exposure to heat and light, especially during warmer months, can affect both flavour and nicotine strength, so cooler, shaded storage is always best.

Yes, vape liquids do have a shelf life. Most e-liquids typically last up to two years, but it’s always important to check the best-before date on the bottle.

As e-liquids age, flavours can fade, and nicotine effectiveness may reduce. For the best possible vaping experience, it’s recommended to replace any expired or noticeably degraded vape juice with a fresh bottle.

TPD compliant refers to products that meet the standards set by the Tobacco Products Directive, which regulates the manufacture, presentation, and sale of vaping products in the UK.

These regulations include:

• A maximum nicotine strength of 20mg/ml

• A maximum bottle size of 10ml for nicotine-containing e-liquids

• Strict safety and labelling requirements

The aim of TPD compliance is to ensure product safety, protect consumer health, and help prevent underage vaping.

Yes - when purchased from reputable retailers, e-liquids are safe to use.

At Total Vapour, we only stock TPD-compliant e-liquids from trusted and established brands. This ensures every product meets strict safety and quality standards, giving you confidence in what you’re vaping.

Always buy your vape juice from reliable sources to guarantee quality, consistency, and peace of mind.

At Total Vapour, we’re committed to providing a reliable, high-quality vaping experience for every customer.

We offer:

• A wide selection of premium e-liquids and vape kits

• Competitive pricing and multi-buy deals

• Fast UK delivery, including next-day options

• Friendly, knowledgeable customer support

Whether you’re new to vaping or a long-time enthusiast, our team is here to support you at every stage of your vaping journey.

Get in touch today and discover why so many vapers across the UK choose Total Vapour.